The adhesive bras: mega invention of the 40s (8 pics)


In May 1949, a few short years after the end of the second world war, a daring innovation in beachwear was debuted on Jones Beach, New York. The purpose of the invention of his new brassieres, called Posĕs (pronounced “pose-ease”), was to allow a sunbather to achieve an even suntan. The adhesive brassiere, the brainchild of “Yaleman” industrialist Charles L Langs, was a bold proposition: a pair of discrete cups with frilled circumferences and sharp, protruding points (this was also the year Maidenform introduced its bullet bra), which could be worn as outerwear and facilitate an even tan. Backed with specially developed adhesive, these cloth cover-ups aimed to be strong enough to hold fast during vigorous exercise and yet be easy and painless to remove.

Charles L. Langs sitting at his desk full of his inventions.